Remember when rumors were just rumors? Or when it was his word versus her word? As a bystander, you had the option to choose whether you believed his word, her word, the so-called rumor or to make up your own mind entirely. But now, in this tech-savvy, instantaneous, responsive world we live in – which includes…
- 1.11 billion monthly active Facebook users (Digital Marketing Ramblings)
- 500 million Twitter users (Digital Marketing Ramblings)
- 200 million LinkedIn users (Visual.ly)
- 359 million Google Plus users (Business Insider)
…it’s difficult to ignore what is right in front of you. And as an insurance professional, we all know you only get one first impression and it better be a good one. Part of this is being aware of both your online and offline reputation – and grasping the gravity of its worth.
Don’t underestimate the power of a tweet, post or a single voice. We have all heard the saying that all press is good press. Is this really true anymore? Not quite. The professional reputation your insurance agency has offline with the public will and mostly likely already does reflect your online reputation. The difference is that if you get a negative review and someone decides to share their experience online, that single review is now visible to the public to see, share and possibly agree.
People are not afraid to speak their mind/type their thoughts. Many online users prefer human interaction and are more inclined to believe another person’s online review when it comes to how a product works or the quality of your service – even if this reviewer is a complete stranger!
According to a survey conducted by BrightLocal, “85% of consumers say that they read online reviews for local businesses” (see article at Search Engine Land). The same survey found that “73% of consumers say positive customer reviews make them trust a business more” and “79% of consumers trust online reviews as much as personal recommendations.”
Beyond just a simple opinion, the social sharing of these reviews and the status of your online reputation is like a weight on your agency’s optimization success in the search engines. As Google’s SEO algorithm evolves, it includes more of the social and online reputation aspect than ever before – and it makes sense. With intentions to keep their users satisfied and give them the most relevant sources and the most accurate links to what the user is searching, why would they want to show a website that is clearly not popular or even liked with its online user population?
Your company’s online reputation is more important than you think. Here are a few resources to help your business manage your online reputation:
- Forbes, “6 Steps to Managing Your Online Reputation” by Susan Adams; March 14, 2013
- Imforza, “Online Reputation Management Tips” by Vinny La Barberg
- Facebook, “Facebook Reports First Quarter 2013 Results” May 1, 2013
- DMR Digital Marketing Ramblings, “By the Numbers: 32 Amazing Facebook Stats” by Craig Smith; June 23, 2013
- DMR Digital Marketing Ramblings, “By the Numbers: 16 Amazing Twitter Stats” by Craig Smith; May 25, 2013
- Visual.ly, “10 Amazing LinkedIn Statistics” by Andrew Macarthy (500socialmediatips)
- Business Insider, “Suddenly, Google Plus is Outpacing Twitter To Become the World’s Second Largest Social Network” by Thomas Watkins; May 1, 2013
- Search Engine Land, “2013 Study: 79% of Consumers Trust Online Reviews As Much As Personal Recommendations” by Myles Anderson; June 26, 2013; BrightLocal